MBA
Data & AI Driven Management
Become leaders who understand data
and modern technology
Applyand modern technology
MBA applications are now open.
Start your studies in October.
Start your studies in October.
Unicorn University presents an MBA program that offers you a more comprehensive insight into data-driven management and the use of artificial intelligence.
Part-timeForm of study50 000 CZK incl. VATPrice per semester20 participantsCapacityCzechLanguage16. 9. 2026Application deadline
MBA Open days
September 3rd 2026
Online Open Day
in Czech language
From 5 p.m.
in Czech language
From 5 p.m.
September 14th 2026
Onsite Open Day
(Clasic 7, Praha - Holešovice)
(Clasic 7, Praha - Holešovice)
in Czech language
From 5 p.m.
You will develop skills in:
Change management in an environment of rapid technological and data innovation
Data collection, analysis and interpretation in the decision-making process
Ethical approach to data handling and information security management
Using AI and machine learning in everyday managerial decision making
What do our students say?
Discover the experiences of students who have advanced their careers
and developed new skills through their studies.
Tamara Micková, Manager
CEE Deal Team, VISA
"I didn’t expect to be able to apply what I had learned in practice so quickly. That is one of the biggest benefits for me.
"
CEE Deal Team, VISA
"I didn’t expect to be able to apply what I had learned in practice so quickly. That is one of the biggest benefits for me.
"
Klára Benešová, Sale Director
Unicorn University
"Combining AI, data analytics, and management is highly practical in today’s world. I would therefore recommend the programme to anyone looking to develop their skills in these areas."
Unicorn University
"Combining AI, data analytics, and management is highly practical in today’s world. I would therefore recommend the programme to anyone looking to develop their skills in these areas."
Tomáš Novák, Executive Unit Manager
Unicorn Business System
"It provides practical insight into working with data and related areas, such as security."
Unicorn Business System
"It provides practical insight into working with data and related areas, such as security."
Book a free consultation
Feel free to contact us - we'll help you decide if it's right for you.
Who is the MBA programme for?
Middle and top management
Entrepreneurs, CIOs, strategic planners and project leaders
Anyone who wants to understand data without needing to be an IT expert
What are the conditions of admission?
University degree min. Bc. degree
Experience in team or project management an advantage
Motivational interview ( online)
How does the study take place?
The duration is 2 years (3 semesters of classes + 1 semester final project)
The format is part-time, once a month onsite (Saturday), the rest online
Nonstop online support - access via uuBook and uuCourse platforms
Discover how the MBA at Unicorn University works in practice – register for the MBA Open Day and ask any questions you may have.
Education
for everyone
for everyone
Experts
in the field
in the field
Individual
Approach
Approach
Knowledge
from practice
from practice
Programme content
1. semester
Module 1: AI in project and business management
Guarantor: RNDr. Jaroslav Horáček, Ph.D.
Professor: RNDr. Jaroslav Horáček, Ph.D., RNDr. Jakub Haláček
The module offers a systematic introduction to various approaches to artificial intelligence, from search and optimization tasks to neural networks and language models. Emphasis is placed on hands-on learning (with teacher, without teacher, reinforcement learning), deductive systems and the use of LLM in real-life business scenarios. Work with tokenization, prompt design, and the introduction of AI into business processes including pilot implementations and change management are also included.
Guarantor: RNDr. Jaroslav Horáček, Ph.D.
Professor: RNDr. Jaroslav Horáček, Ph.D., RNDr. Jakub Haláček
The module offers a systematic introduction to various approaches to artificial intelligence, from search and optimization tasks to neural networks and language models. Emphasis is placed on hands-on learning (with teacher, without teacher, reinforcement learning), deductive systems and the use of LLM in real-life business scenarios. Work with tokenization, prompt design, and the introduction of AI into business processes including pilot implementations and change management are also included.
Main topics:
- AI as search, learning and generalization
- Language models in business (including ChatGPT)
- Prompt engineering and RAG in practice
- AI projects in companies step by step
Module 2: Data Driven Management
Guarantor: Vladimír Kovář, Ph.D.
Lecturer: Ing. Vladimír Kovář, Ph.D. and guests from practice
The course focuses on specific use cases of data in corporate and project management. Participants will learn about analytical approaches used at the CEO and CIO level, including examples of the use of AI in decision-making. It includes discussions with executives from partner companies and analysis of data-driven decision-making processes.
Guarantor: Vladimír Kovář, Ph.D.
Lecturer: Ing. Vladimír Kovář, Ph.D. and guests from practice
The course focuses on specific use cases of data in corporate and project management. Participants will learn about analytical approaches used at the CEO and CIO level, including examples of the use of AI in decision-making. It includes discussions with executives from partner companies and analysis of data-driven decision-making processes.
Main topics:
- CEO and CIO case studies
- Strategic use of data in corporate governance
- Data as the language of leadership
- The role of AI from a senior management perspective
2. semester
Module 3: Fundamentals of data analysis for managers
Guarantor: Ludmila Petkovová, Ph.D.
Lecturer: Ing. Ludmila Petkovová, Ph.D., Ing. Martina Šimková, Ph.D.
The module provides basic competences in the field of working with data and statistics. Participants will practice visualization in Power BI, connecting different data sources and creating dashboards. Included is an introduction to hypothesis testing, categorical data analysis, correlation and linear regression with examples from HR and finance.
Main topics:
- Working with data and statistical thinking
- Visualisation using Power BI
- A/B testing, ANOVA, regression analysis
- Interpreting data for decision making
Module 4: Security, ethics and legal aspects of data processing
Guarantor: JUDr. Hana Bachrachová, Ph.D., LLM
Lecturer: JUDr. Hana Bachrachová, Ph.D., LLM, Ing. Filip Štolle, CISA, CISSP
This module systematically covers strategic data security management and compliance. You will learn why data is a strategic asset and the risks of data misuse. You will learn about data classification and main threats (malware, insider threats), technology tools (encryption, firewall) and legal regulations (GDPR, NIS2, AI Act). Emphasis is placed on ethics of working with data, accountability in decision making and designing a specific security and compliance strategy including incident response plan and internal control mechanisms.
Main topics
- Cybersecurity and major threats
- Data ethics, whistleblowing
- Legal framework (GDPR, ePrivacy, AI Act)
- Incident response and internal compliance
3. semester
Module 5: Data analytics in practice
Guarantor: prof. Ing. Jan Čadil, Ph.D.
Teacher: prof. Ing. Jan Čadil, Ph.D., Ing. Ludmila Petkovová, Ph.D., Ing. Karel Šafr, Ph.D.
The follow-up module develops basic analytical skills and moves them into more advanced practice. You will work with real data sets, analyse sampling errors and perform diagnostics (ANOVA, cluster analysis, regression). You will also learn the principles of prescriptive analysis, including analysing the impact of interventions and working with causal relationships. You will be exposed to real cases from HR, finance or operations and prepare for the final project. You will not only learn how to read data, but also how to create predictions and scenarios from it for further development.
Main topics:
- Advanced description and visualization
- Diagnostics and prediction (regression, clusters)
- Causal analysis and intervention
- Working with your own dataset
4. semester
- Individual work on the final project
- Defence in front of an expert committee
Who will teach you?
prof. Ing. Jan Čadil, Ph.D.Program Supervisor, expert in economics and data analytics
RNDr. PhDr. Jaroslav Horáček, Ph.D. et Ph.D. specialist and consultant for language models and business
Ing. Vladimír Kovář, Ph.D. Founder of Unicorn, visionary and promoter of data-driven leadership
JUDr. Hana Schelová Bachrachová, Ph.D., LL.M. Lawyer specializing in data ethics and compliance
Ing. Ludmila Petkovová, Ph.D. Expert in data visualization and statistical modeling
FAQ
Can I study even if I am not an IT specialist?
Yes, technical skills are not a requirement. The course is designed to be understandable for non-technical managersThe goal is not to teach programming, but to understand the principles, possibilities and implications of AI and data in business.
Yes, technical skills are not a requirement. The course is designed to be understandable for non-technical managersThe goal is not to teach programming, but to understand the principles, possibilities and implications of AI and data in business.
Can I claim the course as an employee benefit?
Yes, the program can be invoiced to the company.
Yes, the program can be invoiced to the company.
What degree will I get after graduation?
Upon successful completion of the program, you will receive a professional MBA (Master of Business Administration) degree. The MBA is an internationally respected professional degree.
Upon successful completion of the program, you will receive a professional MBA (Master of Business Administration) degree. The MBA is an internationally respected professional degree.
What does the final project look like?
It is a practical solution to a specific problem in your professional environment.
It is a practical solution to a specific problem in your professional environment.
Can I combine the program with work?
Yes, the programme is fully adapted to the workload of the participants. Classes are mostly held on Saturdays, so it can be easily combined with a full-time job. This allows you to put your new knowledge and skills into practice immediately.
Yes, the programme is fully adapted to the workload of the participants. Classes are mostly held on Saturdays, so it can be easily combined with a full-time job. This allows you to put your new knowledge and skills into practice immediately.
What language is the language of instruction?
Teaching is in Czech, some study materials or case studies may be in English. Knowledge of professional English is an advantage but not a requirement for participation.
Teaching is in Czech, some study materials or case studies may be in English. Knowledge of professional English is an advantage but not a requirement for participation.
Contact us
We will be happy to arrange a meeting or send you more information.
Ing. Klára Benešová
Sales Director Unicorn University
+420 728 298 725
Sales Director Unicorn University
+420 728 298 725
klara.benesova@unicorn.com
Unicorn University
Classrooms and offices:
Kolbenova 942/38a
190 00 Praha 9
Kolbenova 942/38a
190 00 Praha 9
Registered address:
Unicorn Vysoká škola s.r.o.
V Kapslovně 2767/2
130 00 Praha 3
Book a free consultation
Feel free to contact us - we'll help you decide if it's right for you.
What Experts Say About the MBA
Prof. Ing. Jan Čadil, Ph.D.
Rector of Unicorn University, Program Director of MBA: Data and AI Driven
"A key competence of a modern manager is the ability to make decisions based on data. That’s why we designed our MBA program Data and AI Driven Management to combine the best of traditional management education with the latest insights in data analytics and artificial intelligence. We believe that graduates of this program will be able to fully leverage the data potential of their organizations to drive efficiency and ultimately improve competitiveness."
Rector of Unicorn University, Program Director of MBA: Data and AI Driven
"A key competence of a modern manager is the ability to make decisions based on data. That’s why we designed our MBA program Data and AI Driven Management to combine the best of traditional management education with the latest insights in data analytics and artificial intelligence. We believe that graduates of this program will be able to fully leverage the data potential of their organizations to drive efficiency and ultimately improve competitiveness."
Ing. Ludmila Petkovová, Ph.D.
Expert in data visualization and statistical modeling
"Managerial decision-making isn't always about the quantity or scope of data – it’s about how well you can read it, understand it, and explain it to others. That’s what we teach in this program, because without that, data has no real value."
Expert in data visualization and statistical modeling
"Managerial decision-making isn't always about the quantity or scope of data – it’s about how well you can read it, understand it, and explain it to others. That’s what we teach in this program, because without that, data has no real value."
JUDr. Hana Schelová Bachrachová, Ph.D., LL.M.
Legal expert specializing in data ethics and compliance
"In today’s world, it’s not enough to know what can be done with data. You also need to understand what may be done – and what should not be. This program connects both the technical and ethical dimensions of working with data, and teaches future leaders to understand the responsibility they carry – not just toward regulators, but above all toward people."
Legal expert specializing in data ethics and compliance
"In today’s world, it’s not enough to know what can be done with data. You also need to understand what may be done – and what should not be. This program connects both the technical and ethical dimensions of working with data, and teaches future leaders to understand the responsibility they carry – not just toward regulators, but above all toward people."
