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Business management

The bachelor’s degree programme will prepare you for leadership roles, entrepreneurship and a career in today’s dynamic business environment. You will gain a solid understanding of modern marketing, finance and management while developing practical business skills. We place a strong emphasis on hands-on learning, current trends and the ability to use modern technologies, including AI, in decision-making, management and business development.

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Your studies can start this year
Applications for the 2026/2027 academic year are still open. If this programme has caught your interest, you can submit your application until 31 October 2026.

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Bachelor's degree

Study in Czech or English

Modern educational methods

What will you learn?

MANAGEMENT

AND PROJECT

What is management and what is the manager's role? Why do we have several management strategies and what are the goals of planning? How to draw up a plan and how to achieve the goals? What activities can we plan and manage? What are the specifics of project management and how to manage a project? You will gain all the necessary knowledge from our professors. They will help you develop your management skills throughout the study program which includes practically oriented seminars and workshops.

BANKING AND FINANCIAL

SECTOR

How does the banking sector work? What are financial markets and how to trade on them? What is the role and “value” of money? Throughout the study program you will gain an in-depth understanding of the issues within the banking and financial sectors. We will describe the principles of the banking sector and explain how the financial markets work. You will fully comprehend the role and the goals of the investor and gain a thorough understanding of individual financial instruments.

MARKETING AND PROMOTION IN THE 21ST CENTURY

What is marketing? How to conduct marketing research? What are the principles of pricing, product, and distribution policies? Why is it necessary to analyze consumer behavior and to understand market segmentation? During the regular seminars and workshops, you will become familiar with the principles of modern and online marketing. Together with our professors and professionals you will create your own step by step marketing strategy for a specific project.

What we offer

Unique study materials

We provide interactive online books and courses to make studying more effective. In a well-organized way the books explain the subjects that are taught during the lectures. The course work is supplemented by special programming tasks and exercises. In each course you will validate what you have learned through interactive lessons that include knowledge cards and test questions.

AI as a Natural Part of Your Studies

AI won't take your job. But someone who knows how to work with it may have an advantage. That's why you'll learn to use AI as a practical tool throughout your studies – from giving it the right instructions and using it effectively to reviewing and verifying its outputs. We don't teach you to let AI think for you. We teach you to understand your field well enough to recognize when AI is helping you and when it's wrong.

Modern teaching methods

During the study program, through a series of seminars and multi-day workshops, you will tackle many complex practical tasks from fields such as strategic marketing and management. Throughout this process you and your team colleagues will be supervised by professionals and professors from the Unicorn University.

Internship

During your studies you will participate in a half-year internship with one of our partner companies and institutions. You can experience such an internship within respected organizations such as Unicorn or Microsoft (here is a complete list of our partners). This opportunity will provide you with valuable practical experience and will look great on your curriculum vitae!

Double degree

Because of the unique cooperation between the Unicorn University and the University of Applied Sciences Würzburg Schweinfurt you can receive two bachelor’s degrees within one course of study! Find out more about our Double degree program here:

Recommended plan of study

1st year

1st Semester

Introduction to visualisation and data interpretation

3 ECTS

2nd Semester

Management

6 ECTS

Mathematical Analysis

2nd year

3rd Semester

Corporate Finance Management

9 ECTS

Cross-cultural Management (EN)

4th Semester

Public Administration and Public Finance

6 ECTS

Business English 4

3 ECTS

3rd year

5th Semester

Project Management

9 ECTS

Bachelor Thesis Seminar 1 (WS, SS)

9 ECTS

Business English 5

3 ECTS

Compulsory-optional course -
2. group

9 ECTS

6th Semester

Bachelor Thesis Seminar 2 (WS, SS)

Compulsory-optional -
1. group

6 ECTS

4th year

7th Semester

Internship

30 ECTS

Compulsory-optional course

According to the study plan, students enroll in a compulsory-optional course for 6 credits in the sixth semester of study and a compulsory-optional course for 9 credits in the fifth semester of study. The study plan is only recommended and compulsory-optional courses can be enrolled at any time during the study. It is necessary to observe the condition that for compulsory-optional courses the student must obtain 15 credits in total and at the same time must have completed one course from the first group and one course from the second group. It is also possible to enroll in more compulsory-optional courses for more credits. The maximum number is not specified. Not all courses listed are offered in each semester. Students are informed in advance about the courses that will be offered for the given semester in advance through news. If only a small number of students enroll in a course, it may be cancelled in exceptional cases.

1st group

2nd group

This group includes courses that are awarded nine credits.

Finance Literacy (SS)

* Courses marked SS are taught in the summer semester. Courses marked WS are taught in the winter semester.

Optional courses

According to the study plan, students enroll in an optional course for 6 credits in the first semester of study. The study plan is only recommended and optional courses can be enrolled at any time during the study. It is necessary to observe the condition that for optional courses the student must obtain 6 credits in total. Not all courses listed are offered in each semester. Students are informed in advance about the courses that will be offered for the given semester in university information system. If only a small number of students enroll in a course, it may be cancelled in exceptional cases.

1st group

2nd group

"The Business Management bachelor’s study program prepares students for holding management positions, especially in middle management, and provides students with crucial know-how important for starting their own business."

Prof. Ing. Jan Čadil, Ph.D.
Head of the Business Management study program

Stories of our graduates

Our graduates find jobs mainly in lower and middle management positions. They hold positions in marketing and HR. Some of our graduates start their own business many go on to study for their master’s.

Martin
Macík

Marketing strategist & Professional Dakar Rally Pilot

Lucie
Pražáková

Data Engineer

IBM

Daniel
Musil

Account Director

AITOM Digital s.r.o.

Eva
Kouřilová

Senior Marketing Manager Seznam.cz

Final State Examination

The bachelor’s study program in Business Management is completed with a state final examination. When the student passes the final state exam, they obtain and can use the title Bachelor (Bc.).

The student must take two state final exams:

Microeconomics and Macroeconomics
Corporate Finance and Management

The Business Management program exam consists of six thematic areas. The student answers six questions selected from the given themes.

The student is obliged to take the state final examination only after obtaining 210 credits from the subjects in the bachelor’s program. In addition, they must complete the compulsory six-month internship, and submit their diploma thesis. Completion of all the study requirements is prescribed by the Study plan.

We also offer a follow-up program

The master’s study program in Applied Economics and Data Analysis follows on from the bachelor’s study program. This program further develops your knowledge in the field of statistics and data analysis. After finishing your studies you will be able to work with data, create your own analysis, and work with programming language R.

Have you already chosen your program?

Do not hesitate, file your application today.

Applicants

Transferring Course Credits

Education Recognition

Frequently Asked Questions

Study

General conditions for the application of tuition fee discount codes

General conditions for the application of discount codes - online materials

About School

About us

Management and our Lecturers

Science and Research

Unicorn University Open

Contact

Study and Admissions Department

Classrooms and offices:
Kolbenova 942/38a
190 00 Praha 9

Name and registered address:
Unicorn Vysoká škola s.r.o.
V Kapslovně 2767/2
130 00 Praha 3

Contact:
+420 221 400 886
info@unicornuniversity.net

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