9 ECTS
Bachelor
Czech | English
Jindřich Čadík
The aim of the course is to teach students the basics of product management, the essence of which is the process of launching a new product on the market (or developing an existing product). Product management begins with an introduction to basic ideas and features of the product from the customer's perspective and it ends with an evaluation of its success in the market. It is a comprehensive set of knowledge and skills, which includes business processes, basic analytics, product development, marketing, and sales. One of the key activities that students will perform during the course is the preparation of a product documentation and strategy. The course is based on teamwork of students to simulate the real environment of a product team.
